Conversion and usability

It’s all very well and good getting users to visit your website, but if they don’t end up in a conversion, it’s all a bit of a waste of time. This is where Glencore Seo can help. We will take a look at your site and use our many years of experience in the industry to get the best out of your site visits.

There are two different products we have available:

Usability

As part of our studies, we analyses common factors that have been identified over years of research into website usability and we also ask people to actually use the site. Any problems we come across can be sent to you directly as you are able to view the footage we have taken of people while on the site. You can use this to help you redesign the website, and not just aesthetically, but functionally too.

Conversion rate optimization

Conversion rate optimization is a process where we identify, through close scrutiny of your analytics and data, areas of your site which can be improved. Then, using the data obtained, create alternatives to selected pages, which are tested against each other to find out which performs best. This is a very logical and scientific approach to improving your conversion rates.

We analyze the journey of site users as they navigate through your site and then highlight to you the areas where you are seeing drop-offs and exits.